Mission

At BRANDLEX, we are a legal technology company. Our mission is to provide personalized, respectful, and dedicated service, ensuring that each client maximizes the value of their intangible assets. We are passionate about innovation and committed to being leaders in legal adaptation to technological challenges, offering cutting-edge solutions that protect and enhance the growth of companies in today’s digital ecosystem.

VISION

Our vision is to establish ourselves as the leading firm globally in the field of technological legal services. We aspire to be recognized for our ability to transform legal challenges into strategic opportunities for our clients, through a deep understanding of technological trends and a proactive approach to protecting innovation. At BrandLex, we are committed to fosteri a future where the value of intellectual property and emerging technologies is fully recognized and leveraged, thereby contributing to the sustainable success of our clients in the global market.​

Our  Journey

BRANDLEX was founded in May 2023 in response to the growing need among entrepreneurs, startups, and businesses to protect their intellectual property assets while also seeking legal guidance in matters related to new technologies.​

Its founders, Diego Acuña (Attorney at Law) and Verónica Onetto (Industrial Civil Engineer), decided to apply their respective knowledge and experience in legal and technological matters, and make them available to their clients through BRANDLEX.

In November 2023, we became part of the Microsoft for Startups Founders Hub, who rated us at level 3 of growth (out of a total of 4 levels), providing us, among other things, with all the technological infrastructure of their cloud (MS Azure), office suite (MS Office 365), and connectors with OpenAI (ChatGPT) to continue advancing our developments of legal applications with generative Artificial Intelligence (AI). Additionally, we are partners of AWS for Startups and Google for Startups Cloud Program, which positions us as a multi-platform company.​
In December 2023, our project of legal applications using generative Artificial Intelligence, BRANDLEX AI LABS, was selected by the Productive Development Committee of Los Ríos Region in Chile, who have supported us by granting Corfo Seed capital, being incubated by IncubatecUFRO.​
In the first quarter of 2024, we have joined the ecosystem of ProChile, Marca Chile, ACTI, CICMEX, and AlicanTEC hubs.
Abogado con +15 años de experiencia en las áreas de Propiedad Intelectual e Industrial y nuevas Tecnologías trabajando en Estudios jurídicos y empresas multinacionales, con 2 LL.M. de especialización en estas áreas en la Universidad de Alicante (España) y la Universidad de Chile. Cuenta además con Certificaciones en Harvard Law School y la World Intellectual Property Organization – WIPO.

Ingeniera Civil Industrial con +14 años de experiencia en Tecnología e Información, Innovación y desarrollo de Productos, tanto en Chile como en otros países de Sudamérica. Diplomada en Desarrollo y Gestión de la Innovación de la Universidad Católica de Chile (PUC), y en Liderazgo y Felicidad Organizacional de la Universidad Adolfo Ibáñez(UAI).

Certificada en SAP ERP, en metodología Agile: Scrum Master, OKR Coach y Agile Coach; Management 3.0 y Business Mentor Madrid.

Attorney at Law with +15 years of experience in the areas of Intellectual Property and New Technologies working in Law Firms and multinational companies, with 2 LL.M. of specialization in these areas at the University of Alicante (Spain) and the University of Chile. He also has Certifications from Harvard Law School and the World Intellectual Property Organization – WIPO.

Attorney at Law with +15 years of experience in the areas of Intellectual Property and New Technologies working in Law Firms and multinational companies, with 2 LL.M. of specialization in these areas at the University of Alicante (Spain) and the University of Chile. He also has Certifications from Harvard Law School and the World Intellectual Property Organization – WIPO.