Legal Insights by BRANDLEX
What Is a Trademark?
A trademark is not just a name, a color, or attractive packaging. It is identity, trust, reputation, and legacy. It represents the emotional, cultural, and commercial value that connects an organization with its audience—and with the products or services it offers in the marketplace. It is the voice through which companies speak to the world, and the shield that protects their differentiation from competitors.
Why Is Protecting Your Trademark Important?
In a world where innovation, digitalization, and globalization advance at high speed, trademarks serve as anchor points amid constant change.
Today, there are over 88 million active registered trademarks worldwide, according to data from the World Intellectual Property Organization (WIPO)—a reflection of the fierce competition to capture attention, build trust, and stand out.
The companies that lead the global rankings know this well:
- Apple, Microsoft, Google, Amazon, and Samsung top the lists of the world’s most valuable brands.
- All have robust legal strategies for protecting and expanding their trademark portfolios.
- Intellectual property is at the heart of their growth and sustainability.
At BRANDLEX, we know that a trademark is also an intangible asset that deserves expert protection and management. From an intellectual property perspective, registering and defending a trademark is not just a formality—it is a strategic decision that can define the future of a business.
A strong trademark:
- Attracts investment and business opportunities.
- Protects against imitation and unfair competition.
- Adds value in mergers, acquisitions, expansions, and fundraising.
- Can be licensed or sold, just like any other asset.
Why Do We Celebrate World Trademark Day on May 14?
World Trademark Day is celebrated every May 14 to recognize the importance of trademarks as economic, cultural, and social assets that impact the daily lives of both consumers and businesses worldwide.
The date commemorates the entry into force of the Madrid Protocol (May 14, 1891)—one of the most important international treaties for the registration of trademarks, administered by WIPO.
Thanks to this agreement, it is now possible to protect a trademark in multiple countries through a single procedure, making it easier to internationalize businesses and secure intangible assets.
From BRANDLEX: Protecting the Value of Your Trademark
At BRANDLEX, we celebrate World Trademark Day by reaffirming our commitment to strategic, agile, and personalized legal advice in intellectual property. We work alongside startups, established companies, and creative visionaries in building and defending their trademarks at both national and international levels.
“Today more than ever, trademarks are strategic assets that define a company’s value and projection in the global market. At BRANDLEX, we work to ensure that this projection is protected from the start—with legal intelligence and future vision.”
— Diego Acuña Domínguez, CEO & Co-founder, BRANDLEX
Our Approach: Legal Strategy That Supports Your Growth
At BRANDLEX, we don’t just register trademarks. We accompany you throughout the entire life cycle of your intangible asset with a strategic and legal approach:
- Identification & Strategic Protection – We analyze your intangible assets (trademark, invention patent, design, etc.) and define how to protect them to maximize value.
- Secure Registration & Scaling – We design a clear legal strategy to register your trademark, patent your inventions, and scale with legal certainty.
- Defense & Legal Monitoring – We monitor risks, conflicts, or infringements and defend you when necessary.
- Ongoing Support – We stay with you over time, providing alerts, reviews, and legal support for new opportunities or market changes.
And You… How Are You Celebrating Your Trademark Today?
Every trademark tells a story. Is yours protected?
Is your trademark registered and aligned with your business strategy? Do you know if you can scale safely, defend your name, or expand your protection internationally?
This World Trademark Day, we invite you to ask yourself a key question:
Am I protecting the value I’ve worked so hard to build?
At BRANDLEX, we help you protect the intangible assets that represent your effort, vision, and future.
📧 info@brand-lex.com | 🌐 www.brand-lex.com
To Celebrate This Day, We Challenge You:
Download the free Logo Quiz game and test your trademark knowledge. You’ll be surprised how many brands you can identify just by their logos!
📲 Available on:
- Google Play Store
- App Store