COOKIES POLICY - BRANDLEX GROUP, S.L.

Effective Date: July 31, 2025

  1. What are cookies?

Cookies are text files that are stored on the user’s device (computer, tablet, smartphone) when accessing a website. Its purpose is to collect information about the user’s browsing to, among other things, improve the experience, offer personalized services, obtain metrics or present behavioral advertising.

Cookies can be first-party cookies (set by our domain) or third-party  cookies (set by other domains or services), and they can be session-long or persistent.

  1. What regulations govern the use of cookies?

The use of cookies on this website is governed by:

  • The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679),
  • The ePrivacy Directive (2002/58/EC),
  • Its transposition into Law 34/2002 (LSSI-CE),
  • And the AEPD’s Guide on the use of cookies (in its latest current version).

  1. Types of cookies used on this site.

On the website of BrandLex Group, S.L. The following categories of cookies are used:

Cookie Type

Purpose

Requires consent

Example of use

Technical or necessary

They allow the basic operation of the website and the provision of expressly requested services.

 No

Session management, security, acceptance of cookies

Preferences

They allow you to remember the user’s personalized settings (language, region, etc.).

 Yes

Language settings, visual appearance

Analytical

They allow you to obtain aggregated usage and browsing statistics.

 Yes

Google Analytics, user behavior

Advertising/marketing

They allow you to personalize ads based on the user’s browsing habits.

 Yes

Meta, LinkedIn, retargeting, píxeles

  1. Details of cookies used

Number of the cookie

Guy

Purpose

Duration

Supplier

_ga

Analytic

Distinguish unique users

2 years

Google Analytics

_gid

Analytic

Distinguish sessions

24 hours

Google Analytics

cookieconsent_status

Technique

Save cookie preferences

1 year

Own

_fbp

Advertising

User Identification for Facebook Advertising

3 months

Goal

Lang

Preference

Save User Language

Session

Own

  1. What is the legal basis for the use of cookies?

In accordance with the GDPR and the LSSI-CE:

  • Technical or necessary cookies do not require consent, as they are essential for the operation of the site.
  • Analytical, preference or advertising cookies require the user’s prior, informed and free consent, which must be granted through a granular mechanism, such as the cookie management panel.

This consent may be withdrawn at any time, without retroactive effect, from the configuration panel. 

  1. How can you manage or disable cookies?

The user can access the cookie settings panel from the initial banner or through the permanent link available in the footer of the website, to:

  • Accept all cookies,
  • Reject all unnecessary ones,
  • Configure by categories.

In addition, you can modify your cookie settings from your usual browser:

  1. Are there international data transfers?

Yes. Some third-party cookies may involve the transfer of data outside the European Economic Area (e.g. to the USA), especially when using services such as Google Analytics, Meta Pixel, LinkedIn Ads, among others.

To guarantee the security and legality of such transfers, BRANDLEX GROUP, S.L.:

  • Verifies that recipients are subject to Standard Contractual Clauses (SCCs) approved by the European Commission,
  • Transfer Impact Assessments,
  • Implement additional technical and organizational measures, such as encryption and data minimization.

No transfers are made without adequate safeguards in accordance with Articles 44 to 49 of the GDPR.

  1. Retention periods

The data collected by cookies is kept for the period strictly necessary to fulfil its purpose:

  • Session cookies: these are deleted when you close your browser.
  • Persistent cookies: these are kept for defined periods (usually between 1 month and 2 years, depending on the provider).

Once its expiry period has expired, the browser will proceed to delete the cookie, in accordance with its internal configuration.

  1. Updates to the Cookie Policy

BRANDLEX GROUP, S.L. may modify this Cookies Policy at any time, as a result of:

  • Regulatory changes,
  • Introduction of new technologies,
  • Changes to the cookies used.

The user will be informed by means of a visible notice on the website, and consent will be requested again if different purposes or categories are introduced.

  1. Contact and rights

For more information on the use of cookies or on the processing of personal data, as well as to exercise their rights of access, rectification, opposition, deletion, portability or limitation, the user can contact:

BRANDLEX GROUP, S.L.

Razón Social: BRANDLEX GROUP, S.L.

Tax ID: B75931832

Registered office: Plaza de San Cristóbal, 14, 03002, Alicante, Spain

Website: https://www.brand-lex.com

Contact Email: info@brand-lex.com

Effective Date: July 31, 2025

Version: 1.0