RE/PLUG by BRANDLEX is a direct response to a reality the ecosystem can no longer ignore: AI training relies on valuable datasets, yet the way to access them with certainty, at scale, and without unnecessary friction remains fundamentally inadequate. In practice, the EU TDM opt-out does not solve the underlying issue: it does not create a standard transactional channel. It produces fragmented signals, hard-to-sustain evidence, and compliance costs that spike precisely when teams need speed.
From the rights holders’ side, the frustration is just as concrete. Reserving rights is not the same as monetizing. And the idea of “negotiating case by case” with thousands of potential users is unworkable. The result is a paradox: original content and data gain value in the AI era, yet their owners lack effective infrastructure to capture that value with control, clear terms, and traceability.
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RE/PLUG changes the approach from dispute to execution. If the market needs data, then it also needs clear contracts, provenance evidence, and repeatable transactions. RE/PLUG operates as a marketplace to buy, license, or auction copyrighted datasets, connecting data owners and AI builders under rules that are understandable, documented, and secure. The goal is not “legal theory”; it is “legal operations” applied to product.
In RE/PLUG, a dataset is not a loose file: it is an asset with terms. Is training allowed, fine-tuning, or only RAG? Is there exclusivity? What territory and term apply? Is sublicensing permitted? What attribution or audit obligations exist? These questions—often answered too late today—are structured from the outset to reduce uncertainty and accelerate decisions.
For builders, RE/PLUG means lowering risk on two critical fronts: licensing (contractual clarity) and evidence (provenance and due diligence-ready documentation). For owners, it means moving from blocking to monetizing: offering real control over uses, terms, and pricing without becoming a permanent in-house legal office.
In the AI era, copyright owners and AI teams must collaborate.
Let’s go to RE/PLUG The Copyrighted Datasets Marketplace for the AI Era.
👍 Owners can opt in and choose how to monetize their copyrighted datasets.
🤝 AI development teams can choose to buy, license, or bid for copyrighted datasets and use them to train their AI models without legal risk.
💫 Everyone wins.
If you’re a dataset owner or an AI team training models—let’s talk.
📧 hello@replug.tech