ABOUT US

Our mission

To empower companies in the digital world to grow with legal certainty, combining legal expertise, technological innovation, and a deep understanding of the international regulatory environment.

At BRANDLEX, we turn complex legal challenges into clear, strategic solutions, specializing in intellectual property, technology, and generative artificial intelligence.

Our vision

To be the go-to law firm for companies that innovate, operate globally, and seek to integrate legal compliance, technology, and strategy into a single solution.

From Santiago de Chile and Alicante in Spain, our strategic European base due to its proximity to the EUIPO and its legal and technological innovation ecosystem, we connect legal talent and digital vision to stay ahead of the future of law.

Since our beginnings, we have built a reputation for excellence by combining legal expertise with a deep understanding of the technological landscape.

Founders

DIEGO ACUÑA DOMINGUEZ
CEO & CO FOUNDER

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VERÓNICA ONETTO ROJAS
CTO & CO FOUNDER

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DIEGO ACUÑA/ CEO & CO FOUNDER:

Attorney at Law with 15+ years of experience in Intellectual and Industrial Property, as well as New Technologies, working in law firms and multinational companies. He holds two LL.M. degrees specializing in these fields from the University of Alicante (Spain) and the University of Chile. He also holds certifications from Harvard Law School and the World Intellectual Property Organization (WIPO).

VERONICA ONETTO/
CTO & CO FOUNDER

Industrial Civil Engineer with 14+ years of experience in Information Technology, Innovation, and Product Development, both in Chile and other South American countries. She holds a Diploma in Development and Innovation Management from the Pontifical Catholic University of Chile (PUC), and in Leadership and Organizational Happiness from Adolfo Ibáñez University (UAI). Certified in SAP ERP, Agile methodologies (Agile Scrum Master, OKR Coach, and Agile Coach), Management 3.0, and Business Mentor Madrid.