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Last updated: May 14, 2023

This Privacy Policy (hereinafter referred to as the "Policy") details the way in which Gualet SpA, a joint-stock company incorporated under the laws of Chile, with address at calle Bajadoz number 100 office 820, Las Condes, Santiago de Chile (in hereinafter referred to as "BrandLex") collects, uses, maintains and discloses information collected from users (hereinafter referred to as the "User") of the website referred to as the "Site"). This Privacy Policy applies to the Site and to all products and services offered by BrandLex.


BrandLex may collect personal information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, sign up for a newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources that we make available on our Site.

1.1 Information you provide to us

When you register on our Site, we may ask you to provide certain personal information. Personal information is information that can be used to identify or contact a person. This may include, but is not limited to, your name, email address, telephone number, billing address, and shipping address.

1.2 Information we collect automatically

When you use our Site, we may also collect certain information automatically from and about your device. This may include data such as your IP address, information about your visit (such as time, date, duration, and pages viewed), information about your browser, your operating system, and the referring URL.

1.3 Cookies and tracking technologies

We use cookies and similar tracking technologies to collect and use personal information about you, including to serve targeted advertising.


BrandLex may collect and use Users' personal information for the following purposes:


2.1. To improve customer service

Your information helps us to more effectively respond to your customer service requests and support needs. We strive to improve our website to provide you with a more personalized experience. Your information can help us better understand our audience and improve our features.

2.2. To personalize the user experience

We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

23. To improve our site

We may use the feedback you provide to improve our products and services. In addition, we may use the data we collect to analyze trends and perform data analysis to improve our Site, products and services, marketing, and customer experience.

2.4. To process transactions

We may use the information that Users provide about themselves when placing an order solely to provide service to that order. We do not share this information with outside third parties except to the extent necessary to provide the service. This could include, for example, providing your address to a shipping company to deliver a product you have purchased, or providing your payment information to a payment processor to complete the transaction.


2.5. To send periodic emails

If the User decides to opt for our mailing list, they will receive emails that may include company news, updates, information related to the product or service, among others. If at any time the User wishes to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

2.6. To comply with legal obligations and prevent damage

We may process and disclose your personal information if we have a good faith belief that such action is necessary to: (i) comply with a legal obligation and/or in response to legal requests by public authorities (including requests to comply with security requirements national or law enforcement); (ii) protect and defend the rights or property of BrandLex; (iii) act in urgent circumstances to protect the personal safety of users of the Site, or the public; or (iv) protect against legal liability.


We value the trust you place in us by providing us with your personal information and we strive to use appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

3.1. Security measures

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

3.2. Links to other sites

Our Site may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly recommend that you review the Privacy Policy of each site you visit.


4.1. With third parties

We do not sell, trade, or rent Users' personally identifiable information to third parties. We may share generic aggregated demographic information not linked to any personally identifiable information about visitors and users with our business partners, trusted affiliates, and advertisers.

4.2. With service providers

We may share your personal information with companies that perform services on our behalf, such as hosting providers, consultants, marketing providers, analytics providers, and customer service providers.

4.3. With authorities and third parties in case of an investigation

We may share your personal information with law enforcement authorities, parties to litigation and/or third parties in connection with any investigation or legal proceeding.


BrandLex has the discretion to update this privacy policy at any time. When we do, we will revise and change the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes and to be informed of how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of any changes.


By using this Site, you indicate your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


Users, in their capacity as holders of personal data, can exercise their rights of access, rectification, deletion, limitation, portability and opposition, in accordance with the applicable legal provisions on data protection. To exercise any of these rights, users may contact us using the contact information provided at the end of this privacy policy.


Because we operate globally, we may need to transfer your personal information to countries outside of the country from which it was originally provided. When we transfer your personal information to other countries, we will protect that information in the manner described in this Privacy Policy.


We retain your personal information for as long as it is necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.


Our Site is not intended for children under the age of 13 and we do not knowingly collect personal information from children under the age of 13.


If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us



Bajadoz Number 100, Office 820, Las Condes, Santiago

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