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Diego Acuna Dominguez

  • LinkedIn

CEO & Founder of BrandLex

Attorney at Law with +14 years of experience in the areas of Intellectual and Industrial Property and new Technologies in Law Firms and multinational companies, with 2 LL.M. of specialization in these areas at the University of Alicante (Spain) and the University of Chile.


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  • University of Alicante, Alicante, Spain- Lvcentinvs Master in Intellectual and Industrial Property.

  • Harvard University, Massachusetts, United States- CopyrightX in Intellectual Property.

  • University of Chile, Santiago, Chile- Master in Law and New Technologies.

  • Austral University of Chile, Valdivia, Chile- Lawyer and Graduate in Legal and Social Sciences.


  • Member of theInternational Trademark Association (INTA)in which he participates as a member of the Parallel Imports Committee.

  • Member of theChilean Association of Intellectual Property (Achipi, Chilean group of AIPPI)in which he participates as President of the Trademarks Committee and member of the Copyright and New Technologies Committee.

  • Member of theAmCham Chile (Chilean North American Chamber of Commerce)and of theIllicit Trade Observatory of the National Chamber of Commerce (CNC).

  • Member of theValparaiso Bar Association.


  • “Food labeling vs Trademarks in Chile: a conflict not yet settled”, published in Latin America IPR Helpdesk, January 2018 

  • “Signing of the new TPP and its exclusions: Could this agreement affect my Intellectual Property strategy in Chile?”, published in Latin America IPR SME Helpdesk, April 2018.

  • “Counterfeiting and piracy: how can we fight this practice in the post-COVID era?” – MarcaSur, June 11, 2021.

  • “Chile and the adherence to the Madrid Protocol - What can we expect” – IP Helpdesk European Commission, September 21, 2021.

  • “CHILE: New Legal Anticounterfeiting Framework” – International Trademark Association (INTA), December 15, 2021.

  • “Copyrights in AI-assisted and generated works: where is the limit? – LinkedIn, April 22, 2023.

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